The Manawatu District Council logo was designed by Mr A D (Dean) Goldsack through a local competition.
The logo has a flowing style of “M” endeavouring to give the feeling of the prominent hills around this area. The tail of the “M” becomes smoother to indicate the relatively flat plains within the hills. The Manawatu River through the hills is also indicated by the flowing “M”.
The “M” moves over five diagonal bars representing the five former councils which made up the district (Feilding Borough Council, Kiwitea County Council, Manawatu District Council, Oroua County Council and Pohangina County Council). The feeling of movement also indicates the council will be seen as a lively, progressive and forward-thinking local authority.
Green and yellow featured in the original design, and was updated with new colours (blue and white) in 2013 and new layout and shift to monochrome in 2016.