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    Manawatū Destination Management Plan 2032

    Manawatū District Council is a stakeholder of the Central Economic Development Agency (CEDA), which helps to drive economic growth in our district, through initiatives such as business development and tourism. CEDA have developed the Manawatū Destination Management Plan 2032 (DMP), which aims to attract more people to visit, play and spend in our region.

    Manawatū offers an authentic Kiwi experience with dramatic landscapes that sweep from the rugged Ruahine and Tararua Ranges out to the Tasman Sea. It offers an exciting adventure playground for visitors and locals alike, with a variety of cycling, mountain biking or walking tracks offering stunning scenery and views, along with white water rafting, kayaking, horse trekking and kite surfing. The region is also home to Te Āpiti - Manawatū Gorge: ancient native bush and a land steeped in legend which can be explored by foot, bike, jet boat or horseback.

    The Vision is ‘To grow visitor activity and value for the benefit of our community’, with five goals and an action plan aiming to deliver on this vision:

    1. Manawatū is a great place to live, visit, study, and work.
    2. Grow tourism’s contribution to Manawatū visitor economy to ensure a thriving local economy and improved social wellbeing.
    3. Develop strong product and promotional links with surrounding regions via greater networking, wider marketing campaigns and extending products and experiences.
    4. Ensure tourism development and growth sustains and enhances Manawatū’s natural and built environment for the benefit of residents first and foremost and then its visitors.
    5. Develop a stronger sectoral collaborative approach with mana whenua for the sustainable development of Manawatū’s visitor economy, which ensures engagement with all related sectors (sport, education, arts, history etc).

    Progress on achieving the plan is reported by CEDA in their six-monthly and annual reporting linked here: Council Organisations | Manawatū District Council

    The full DMP is available to view at the link below: